Wednesday, July 1, 2009

Specialty shops in department stores

RetailWire recently looked at the effect specialty stores have on the department stores which host them. The article claims that they lead to cluttered stores and loss of brand identity, but the store gains the specialty store feel due to the fancy appeal of the different in-store setups. What do you think? What are the positives and negatives of having an in-store specialty shop within your department store?


  1. I am a firm believer that specialty shops within a store add to the "old world marketplace" feeling of a store. COnsumers are willing to splurge every so often and by providing them with a gourmet option within the store keeps the shopper there and perhaps coming back. On the other side of the spectrum, stores with higher end products are often doing just the opposite to entice shoppers to do more of their shopping within the store and not just by their specialty items there. This was the path chosen by Natures Fresh Northwest to great success before their buyout by Wild Oats.

  2. SO cute! I would totally pay a little extra for that feel, love it.