Manufacturers and retailers want to work together

According to The Gourmet Retailer, both manufacturers and retailers both want to commit to capturing today's retail shopper. However, a new study by Miller Zell looks at the relationship between the two members of the party and finds that they understand their business challenges and the shoppers, however fails to see the same in the opposite party.

One hundred percent of the participants want a high level of involvement in the development of in-store marketing strategies; however, the perception is that there is not enough meaningful dialogue and co-creation solutions.

How can these two parties come together to make a better experience for today's shopper? What are the benefits of today's shopper if manufactures and retailers work together?