Driving Loyalty through Mobile Marketing

Jeff Weidauer, vice president of marketing, Vestcom International writes in Convenience Store News that we must use mobile marketing in order to keep shopper's focused during this economy. Weidauer refers to mobile marketing as "a virtual extension of the shelf edge." Weidauer also writes, by making use of this nearly ubiquitous way to communicate, convenience stores now have the opportunity to turn a simple communication device into an indispensable shopping aid that extends the shelf edge directly into the shopper’s hand. Mobile applications are poised to be the future of how retailers will communicate with shoppers in a way that’s most convenient for them.

How do you think that convenience store shoppers will utilize mobile marketing to their advantage? Will adding mobile rewards, games and discounts be the trick to gaining and keeping customers?