Shopper Marketing Fusion 2009 Highlighted Session: Defining Consumer Behavior at Retail with Phillip Raub, Nintendo

Join Phillip on Friday, October 16th at 1:30PM for his presentation, "Defining Consumer Behavior at Retail: Why do Consumers Cross the Retail Threshold?" at Shopper Marketing Fusion 2009.

Why do consumers decide to shop where they shop: in-store design, superior customer service, quality products, low cost...In the original 5 & dimes it was about variety and value. In the 1980s specialty reigned king. By the 90s big bog had emerged, yet luxury prevailed with the Internet boom. By 2000, bit box was holding storn as the economy contracted; however, by mid-decade speciality retail was back and in only a few short years, big box rules again.

So what drives why consumers show where they shop?

In this session you'll learn:

• A better understanding of why consumers choose one retailer over another.
• What it takes to ensure that your Brand is still relevant and top of mind to consumers
• The need to diversify your business and constantly budget for appropriate reinventions.

For more information about the great sessions offered at Shopper Marketing Fusion 2009, please download the brochure.

Shopper Marketing Fusion Speaker: James Damian, Best Buy

James Damian
SVP, Experience Design Group
Best Buy, Inc.

As senior vice president of the experience development group at Best Buy, James Damian is responsible for reinventing the experience of shopping in a big-box retail store. He is, in his own words, a “right-brain ambassador for the value of design within the left-brain world of consumer electronics.”

In 2004, Damian led the design of Best Buy’s first concept stores—Studio D and Escape in Chicago—and developed the company’s “new store experience” R&D capability. He continues to lead optimization of the big-box design for a shopping experience that not only answers, but anticipates changing customer desires. He names legendary Tiffany’s window designer Gene Moore as his primary source of inspiration.

Prior to joining Best Buy in 1998, Damian held positions with Howard Sant Partnerships, a London architectural firm; Harvey Nichols, a London-based luxury retailer; B. Altman & Co. and R.H. Macy & Co. department stores in New York; and Hindsgaul Mannequins Worldwide of Copenhagen, New York, and Paris. He also served as president of Damian Randd (Resources Advancing New Design Directions).

In 2005, he received the Markopoulos Award for his many contributions to the design industry; in 2006, DDI recognized him as one of the Design Influencers of the Year. He also recently received Best Buy’s Culture of Innovation Award in recognition of his leadership in concept development and execution. A graduate of the Fashion Institute of Technology (F.I.T.) in New York City, Damian holds a degree in retail store design, exhibition design and corporate identity.

Damian is a member of the board of directors of NADI, NASFM's visual merchandising division, and serves on the advisory board for DDI magazine. He is also a member of the John F. Kennedy Library Foundation and the Minnesota Orchestra Board of Directors. At Best Buy, he is executive sponsor of the employee resource group P.R.I.D.E. (People Respecting Individual Differences Equally).

Biography courtesy of A.R.E.

Shopper Marketing Fusion Speaker: Robert Spector

Robert Spector
Author, The Mom and Pop Store and The Nordstrom Way

Robert Spector is a bestselling business author and international speaker.

Robert gives keynote presentations and conducts customized customer-service workshops for a vast cross-section of companies and organizations throughout the world.

He is best known for writing the national bestseller, THE NORDSTROM WAY: The Inside Story of America's #1 Customer Service Company, the first and only up-close and personal look at how this company became the national standard of customer service. Robert is the only journalist ever given total access to the inner workings of the Nordstrom culture.

He is the author of corporate histories of an eclectic array of companies, including Chevron, Eddie Bauer, Kimberly-Clark, and the Space Needle.

Robert has written on business for the Wall Street Journal, USA Today, UPI International, NASDAQ Magazine, Customer Service Management and Corporate University Review; fashion for Women's Wear Daily and Details, and civil liberties for Parade; and has been a ghostwriter for Dr. Joyce Brothers. His humor writing has been published in The New York Times, Sports Illustrated and National Lampoon, and performed by Don Imus and Stiller & Meara.

Robert's biography courtesy of RobertSpector.com

Be sure to join us at this year's Shopper Marketing Fusion this October in Bonita Springs, FL.

Private Label Impact 2009 Chairman: Christopher Durham

Christopher Durham has more than 15 years of creative brand building experience with an emphasis on marketing strategies, innovation, award winning design, product development, package design, POP, retail campaigns and cross media promotions. As the founder of the first ever-private brand group on Linked In – MY private brand, his blog is the musings of a retail-branding veteran.

Christopher's experience includes: Brand Development, Product Launch & Marketing, Creative Direction, Revenue & Profit Growth, Creative and Strategic Planning, Corporate Branding & Identity, P&L/Budget Management, Direct Mail, Ideation/Concept Development, Web Strategies, Art Direction, Team Building, Customer Relationship Marketing, Agency Management.

Christopher's Biography Courtesy of mypbrand.com

The Private Label Impact Conference

October 27-29, Chicago Marriott

Shopper Insights in Action 2009 Speaker: Jon Troy

Jon Troy,
Global Shopper Marketing, Johnson & Johnson

Jon Troy is the Director of Global Shopper Marketing for Johnson & Johnson’s Sales & Logistics Company. He is responsible for creating the vision and strategy for Shopper Marketing enabling processes and tools for J&J’s Global Shopper Marketing capability. Jon has spent the last twenty years in the industry in various Sales, Research, Technology and Category Management roles. He most recently led Shopper Insights and Category Management for J&J’s US Center of Excellence, where he helped develop the Shopper Marketing capability for the US business.

Jon began his career in Sales at General Foods Corporation and soon made the transition to Category Management, in the very early stages, when the majority of the work completed was focused on Shelf Management. Through his career Jon has created the vision for and developed and deployed Category Management and Shopper Insights capabilities in three different organizations. First with a national food broker, then with The Boston Beer Company (Samuel Adams) and most recently at Johnson & Johnson. Jon’s focus has always been on driving insights to action and tangible results. His presentation today will focus on the key components necessary to successfully develop a Shopper Marketing capability in an organization.

Shopper Insights in Action 2009 Speaker: Jim Lencinski

Jim Lencinski,
Head of Trade Promotions, Director, Trade Promotions Industry Development Google, Inc.

Utilizing almost 20 years of integrated marketing and online advertising experience, Mr. Lecinski leads the advertising business with Google's major Central Region clients and media agency partners. He has expertise in brand and creative strategy, marketing plan development, consumer lead generation, marketing analysis, optimization and consumer insights. Additionally, he has a strong background in retail and consumer packaged goods.

Mr. Lecinski has held leadership positions at DDB, marchFirst, Young & Rubicam, and EuroRSCG. In addition to his advertising and marketing experience, he is a vintage jazz music collector; he has an M.B.A. from the University of Illinois and a bachelor of arts from the University of Notre Dame.


Jim will be speaking on Wednesday, July 15 at the 11:30am presentation, "Finding the "Right Shopper at the Right Time".. Online." This presentation is part of The Online Channel Summit, in Continental Room C.



Biography courtesy of Mplanet.

Shopper Insights in Action 2009 Speaker: Herb Sorensen, Ph.D.

Herb Sorensen, Ph.D.,
Global Scientific Director,
Shopper Insights, TNS Sorensen

Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufacturers in North America, Europe, Asia, Australia and South America for over 35 years.

Dr. Sorensen, Ph.D. biochemist, looks at consumer behavior from a scientific viewpoint but clearly explains the impact for the bottom line of merchants. Dr. Sorensen and Paco Underhill have been called the "Yin and Yang" of observational research. Dr. Sorensen's unique perspective, based on tracking millions of shopping trips throughout the world is the subject of Inside The Mind of the Shopper published by Wharton School Publishing, and released May 2009.

Dr. Sorensen will be speaking at the 5:30 Kick-Off Conference Keynote presentation "Retailing: The Return To Personal Selling."



Biography courtesy of www.herbsorensen.com

Shopper Insights in Action 2009 Speaker: Diane C. Wallace

Diane C. Wallace
Vice President, Shopper Marketing
The Coca-Cola Company

Diane leads the Shopper Marketing organization and the Shopper Marketing center of excellence for Coca-Cola North America. Diane assumed the role of Vice President in 2007 based on the leadership role she played in the transition of the organization from Retail Marketing to Shopper Centric Retail Marketing. Diane joined Coca-Cola in 2003 as Director, Retail Customer Marketing. She was promoted to Group Director, Shopper Marketing, in 2006.

During her six years at Coca-Cola, Diane has been instrumental in leading: the increased engagement with retailers in the areas of shopper insights, the increased shopper insights and shopper marketing capabilities within Coca-Cola North America; and the development and execution of idea driven, brand centric, shopper relevant merchandising approach at retail. Her team is responsible for the development of the retail channel strategies, marketing plans and in store merchandising looks of success, as well as the ownership o f the shopper insights and marketing relationships with retailers.
Prior to joining Coca-Cola, Diane spent four years with The Eastman Kodak Company. She was recruited to Kodak in 1999 as the Group Director, Customer Marketing and Category Management. After two years, she was promoted to Vice President, Sales Strategy, Planning and Execution. During her tenure at Kodak, Diane instrumental in leading: the creation and transition to customer centric brand planning; increased headquarter and field based customer marketing and category management capability; and, increased customer execution results of national brand initiatives.

Diane began her professional career at The Quaker Oats Company. During her ten plus year career at Quaker, Diane held numerous headquarter and field based brand marketing, sales and sales planning positions.

Diane holds a B.S. degree in Marketing from The University of Tennessee. She resides in Atlanta with her husband and two young children. She is active in a variety of community and non-profit interests.

Shopper Insights in Action 2009
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