Showing posts with label consumer insights. Show all posts
Showing posts with label consumer insights. Show all posts

Tuesday, December 15, 2009

Popular Author Deals Directly with Amazon.com

This post in retailwire discusses how the high-popular author Stephen Covey has given Amazon.com the exclusive e-book rights to two of his most popular titles. Musical artists have long partnered with big retailers to help increase music downloads and sales of their units, but this is a first in electronic publishing.

Amazon.com has offered Stephen Covey a royalty rate double that he would normally receive through the publisher. Is this the new route for popular authors? Will we see less book publishers in the future?