Thursday, July 16, 2009

Vision Critical Announces Groundbreaking Full Service Community Panel Offering at the 2009 Shopper Insights in Action

This announcement was released Wednesday. As part of this announcement, we met with Matt Kleinschmit, Senior Vice President of Vision Critical, at the Shopper Insights in Action Conference in Chicago to discuss the details of this announcement.

Eclipse combines industry leading proprietary panel technology with custom sector-focused research consulting to deliver unprecedented research ROI and longitudinal consumer insight

July 15, 2009 – Chicago, IL – Vision Critical, strategic research company specializing in custom panels, private communities and online research, officially announced the release of its new groundbreaking online research product: Eclipse.

Designed specifically for the Consumer Packaged Goods industry, Eclipse provides companies with the latest techniques for gaining deeper consumer insights while maximizing cost, timing and research design efficiencies. Built upon Vision Critical’s industry leading community panel technology (SparqTM), Eclipse extends proprietary panels into greater levels of research sophistication by offering the ability to deploy immersive virtual shopping and advanced analytics typically only offered in custom research engagements.

“With consumer shopping habits and purchase behaviors being ‘reset’ by the current economic climate, our clients are increasingly asking for innovative technology and smart research solutions that are nimble enough to keep pace with the shifting marketplace,” says Matt Kleinschmit, Senior Vice President of Vision Critical’s Chicago office. “Eclipse’s unique blend of cutting edge proprietary panel technology and full service strategic research consulting has really struck a chord with our clients, allowing them to develop an efficient longitudinal research program that provides ongoing incremental learning and ultimately, a more complete understanding of consumers and their relationships with brands, retailers and products.”

The unveiling of Eclipse is taking place at the Shopper Insights in Action conference in Chicago from July 14-17, 2009, where attendees will get a first glimpse of the new groundbreaking online research product, and have the opportunity to speak with industry experts on hand. To find out more about Eclipse, please visit

About Vision Critical

Vision Critical is a strategic research company specializing in custom online panels, private communities, and innovative online research methods. We deliver both the technology and full service research to help global brands build stronger connections with their customers using interactive surveys, discussion forums and 3D environments.


Matt Kleinschmit

Senior Vice President and Managing Director, Chicago

Vision Critical


No comments:

Post a Comment