Sunday, July 12, 2009

Shopper Insights in Action 2009 Speaker: Jim Lencinski

Jim Lencinski,
Head of Trade Promotions, Director, Trade Promotions Industry Development Google, Inc.

Utilizing almost 20 years of integrated marketing and online advertising experience, Mr. Lecinski leads the advertising business with Google's major Central Region clients and media agency partners. He has expertise in brand and creative strategy, marketing plan development, consumer lead generation, marketing analysis, optimization and consumer insights. Additionally, he has a strong background in retail and consumer packaged goods.

Mr. Lecinski has held leadership positions at DDB, marchFirst, Young & Rubicam, and EuroRSCG. In addition to his advertising and marketing experience, he is a vintage jazz music collector; he has an M.B.A. from the University of Illinois and a bachelor of arts from the University of Notre Dame.

Jim will be speaking on Wednesday, July 15 at the 11:30am presentation, "Finding the "Right Shopper at the Right Time".. Online." This presentation is part of The Online Channel Summit, in Continental Room C.

Biography courtesy of Mplanet.

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