Wednesday, July 8, 2009

Shopper Insights in Action 2009 Speaker: Herb Sorensen, Ph.D.

Herb Sorensen, Ph.D.,
Global Scientific Director,
Shopper Insights, TNS Sorensen

Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufacturers in North America, Europe, Asia, Australia and South America for over 35 years.

Dr. Sorensen, Ph.D. biochemist, looks at consumer behavior from a scientific viewpoint but clearly explains the impact for the bottom line of merchants. Dr. Sorensen and Paco Underhill have been called the "Yin and Yang" of observational research. Dr. Sorensen's unique perspective, based on tracking millions of shopping trips throughout the world is the subject of Inside The Mind of the Shopper published by Wharton School Publishing, and released May 2009.

Dr. Sorensen will be speaking at the 5:30 Kick-Off Conference Keynote presentation "Retailing: The Return To Personal Selling."

Biography courtesy of

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