Customers and the impact of food labels

Australian Food News reports that an study has recently concluded on the influence food labels have on shoppers in Europe. The study, which questioned 17,300 people from various European countries, both in supermarkets and at home, found that only 18% of Europeans regularly look for nutrition information on food packaging in-store.

A new finding was that people spend an average of 30 seconds selecting a product. By comparison to previous studies, this is substantially more time than previously observed. The UK was lowest at 25 seconds per product, with the highest average time clocked at 47 seconds.

How does this compare with shopper behavior in America?

Learn more: European study highlights impact of food labels

Shopper Marketing and the CEO

Steven Skinner recently wrote a great post about why CEOs should turn to shopper marketing and make it a higher priority.

According to the article:
Miller Zell research indicates that while 65% of customers are now making lists prior to entering the retail store, 60% of those same shoppers will make brand decisions inside of the store.

Read the full article which looks at such questions as: Where does shopper marketing begin? Where does it in turn end and category management begin? What about brand management?

Read the full article here.

Segregated shopping in neighborhoods

In a recent blog at Reveries, they look at how shopping experiences have become more segregated than ever. Neighborhoods with strong concentrations of different ethnicity lead to segmented shopping experiences.

An example is provided in the post about a shopping experience in Queens, New York.

If you were to take the 7 subway line to the 74th Street stop in Queens, you might think you were in "a South Asian neighborhood. There are shops selling saris and Indian jewelry ... Yet nearby flats are mostly occupied by immigrants from Central America. The shops are patronized by South Asians who travel into the neighborhood."