The last place to mass market: In the store

AME Info takes a look at the current state of marketing, and points out that in-store is really the last place that marketers have left to market to everyone.

• - Marketers and retailers must find the right mix of creative content and technology to reach consumers in a meaningful way.
• - Second, the metrics that measure in-store advertising effectiveness need to reach the same level of sophistication and standardization that exist with more established media.
• - Finally, marketers must integrate in-store advertising programs with other promotions and media campaigns.

Read the full article about the last mass marketing avenue here.