Barnes & Nobles Might Steal Thunder Away from Amazon.com

This article in RetailWire discusses how Barnes & Nobles will give Amazon some competition with its plan to open an online store with over 700,000 titles that will work on smartphones and other electronic readers, unlike Amazon.com.

William Lynch, president of Barnes & Noble mentions:

"Our goal at Barnes & Noble is to build a service that revolves around the customer, enabling them to have access to hundreds of thousands of titles and read on their smartphone, PC, and many other existing and future devices. We want to make eBooks simple, accessible, affordable and convenient for everyone."

Will Barnes & Nobles be able to steal market share away from Amazon by allowing more consumers to view titles through smartphones?