The evolution of shopper marketing

Brand Week recently sat down with Dorothy Allan, the senior vice president of retail strategy for TracyLocke and looked at how shopper marketing has evolved over the years. She talks about the importance of understanding human mind when it comes to reaching in-store audiences. Read Dorothy's full interview here.

One of the things Dorothy mentions in the article is the importance in reaching the shopper and getting them to make choices in the store. How do you best identify what's getting in the way of your shoppers when they are making decisions in your store?

Shopping habits change at the grocery store

In a recent article at MLive, Michael Twitty of Unilever gave us a look at how consumers are changing their shopping habits during this challenging economic period. He stated that the sales of beer and wine have not decreased. This maybe becuase consumers are able to keep some portion of their previous lifestyles the same, and vary from consumer to consumer as the shopping decisions are very personal. For the entire article, read here.