Whole Foods adopts new verification standard for private label products

According to the Pacific Business News, Whole Foods says it will submit its private label products to testing for genetically engineered organisms--a move that will add a new level of certification to what's on the organic and natural grocer's shelves.

Margaret Wittenberg, Whole Foods Market global vice president of quality standards said, "We searched high and low for years for a way to do this and now, thankfully, the Non-GMO Project has answered that challenge by creating a standard and a practical system by which manufacturers may measure their products. At last, shoppers concerned about foods made with genetically modified ingredients will be able to make informed choices."

Whole Foods adopts new verification standard for private label products