Thursday, July 23, 2009

The Conference on Marketing Keynote Speaker: Jim Stengel Retired Global Marketing Officer Proctor & Gamble

Jim Stengel
Retired Global Marketing Officer
Proctor & Gamble

Widely known for reinvigorating P&G’s marketing culture during his tenure as global marketing officer, Jim Stengel personally led the transformation that has firmly established P&G as one of the most admired brand building companies in the world. His reputation for evolving marketing and branding to make a positive impact on the lives of consumers has influenced his global recognition as a leader in the marketing community. His new venture, "Jim Stengel, LLC" is both think tank and consultancy – conducting proprietary research, generating thought leadership and applying a new framework to drive business growth in today’s global economy. The Jim Stengel approach is strategic and holistic, with a mission to “rethink marketing, branding and life.”

Stengel is widely known for leading innovation and for his commitment to building breakthrough marketing capabilities. As a result, he was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brand Week Magazine – that same year P&G was named Marketer of the Year by Advertising Age. A prolific speaker and writer, he has delivered dozens of keynote addresses around the world. His groundbreaking speech, “The Future of Marketing,” delivered at the American Association of Advertising Agencies 2004 annual meeting, has been quoted thousands of times and is considered a catalyst for changing the 50-year-old TV-centric brand building model. He has been published in The Harvard Business Review and has been featured in The Financial Times, The Wall St. Journal, The New York Times and Fortune as well as CNBC and many other print, broadcast and online media outlets.

In his seven years as P&G’s global marketing officer, Stengel helped guide the organization to creativity, innovation and optimal performance. He also lead implementation of systemic changes in the Company’s marketing organization that have positioned P&G and its leadership as a world-class leader in the marketing and brand building. Stengel brings this experience to his new venture as a consultant to help companies who are “seriously motivated” to embrace change and are open to rethinking their current approach. He offers consulting services on a range of topics related to purpose-based marketing and branding as well as organizational transformation, leadership and innovation.

Jim's biography courtesy of Washington Speaker's Bureau

About The Conference on Marketing 2009

THe is an experience that will come to life just once and never be replicated. The specific information represented and the dynamics of the group participating will draw diverse perspectives resulting in inimitable conversations and sharing of best practices and from that – the most unique outcomes will be delivered. Share your questions, your challenges, your biggest threats and through productive interaction, uncover solutions you would never have imagined on your own, at your desk, in your office.

Get out and think greater.

* Harness collective intelligence and bring back insight and innovation
* Make more informed decisions that guarantee measurable results
* Protect and ensure the future role of marketing in influencing business strategy

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