Kroger Experiments with New Displays to Simplify Shopping for Beverages and Snacks

According to this post on CPG Matters Kroger, the Cincinnati-based retailer, has come up with a concept to design a 4-aisle section where signage and color will help direct shoppers to select their drinks quickly and easily. The same concept will also be applied in their snack aisles in some stores.

Companies like Ocean Spray, Dr Pepper Snapple Group, Coca-Cola, Lipton, Tropicana, and Gatorade are already major participants in this new concept, with other companies edging to join as well. According to Ocean Spray there sales were up by 10% in Kroger stores and they believe this is hugely accredited to Kroger's consistent focus on working on innovative shopping concepts, ideas, and theories to make shopping easier for consumers. It will be interesting to see if other retailers will roll-out similar concepts since it is working so well for Kroger.

Reasons to care about your shopper

In a recent article at Retail Wire, they look at ten reasons you should care about your shopper. Here are just a few:

#1: Fifty percent or more of product and brand decisions are made in-store; numerous shopper insights studies agree.
#6: Shopper insights are currency for building strong customer relationships.
#7: Advertising agencies must master shopper marketing to have a complete offering: those who do not offer shopper marketing services will be viewed as incomplete.

Read the full list here. Is there anything you'd add to the list?

Shoppers still looking online at cars

According to a new article at Fox News, shoppers aren't slowing down that much online when looking for new cars. The number of people shopping for new cars online has only dropped 9%. This shows that many consumers can't afford to buy a car just yet, but they are still looking. The cars that saw the most web traffic were SUVs, with Kia's Sorenta being the biggest hit. Read the full article here.