Consumers are not happy with online tracking

This post on RetailWire discusses how according to research done by the NY Times, more than two thirds of Americans object online tracking. Respondents of the survey did not like that ads tracked them at company websites and then followed them to other sites and offline stores. About 55 percent of respondents aged 18 to 24 objected to tailored online advertising, and in some areas about 49 percent of respondents said that tailored discounts were ok. Do you think that online behavioral targeting should be eliminated?

Online shoppers going straight for webpages

According to a new study done by Mark Simpson, MD, many online shoppers don't use a search engine when going to make a purchase from their favorite websites.

They also found that:
• 82% of respondents have abandoned their shopping basket in the last year
• 69% of respondents would not go back to a website if the purchasing process had been unsatisfactory
• Marketers and Consumers alike are unable to identify what makes a good website and what makes a bad website
• 63% of respondents now know the web address of their favorite websites, rather than having to use a Search Engine

Read more about the study here.