Archived Recording Available: Do Consumers Prefer Private Label? A Look Into Consumer Attitudes About Private Label

What is the difference between name brands and store brands? Do consumers know? Do they care? How do they describe private label compared to name brands? Does this differ across categories? How about across markets?

Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these markets the definition of private label compared to name brand varies according to category and retailer.

When is a name brand important? What makes a name brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?

Showcasing BuzzBack’s unique portfolio of award-winning online research techniques, this webinar will highlight new consumer research conducted in the US and UK about purchasing behavior and attitudes associated with private label versus consumer name brands. The study will present ways to identify consumer behavior and attitudes about shopping via an online survey.

As you listen in, you will learn:
What drives consumer purchases of private label brands and why
Consumer perceptions and attitudes about private label compared to name brands
Types of people who purchase private label compared to store brands

Listen: https://www1.gotomeeting.com/register/781266785

Free Web Seminar - Do Consumers Prefer Private Label? A Look Into Consumer Attitudes About Private Label

Date/Time: Wed, Dec 9, 2009 11:00 AM - 12:00 PM EST

Do consumers know the difference between national brands and store brands? Do they care? How do they describe private label compared to national brands? Does this differ across categories? How about across markets?

Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these markets the definition of private label compared to national brands varies according to category and retailer.

When is a brand important? What makes a national brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?

Showcasing BuzzBack’s unique portfolio of award-winning online research techniques, this webinar will highlight new consumer research conducted in the US and UK about purchasing behavior and attitudes associated with private label versus national consumer brands. The study will present ways to identify consumer behavior and attitudes about shopping via an online survey.

As you listen in, you will learn:
• What drives consumer purchases of private label brands and why
• Consumer perceptions and attitudes about private label compared to national brands
• Types of people who purchase private label compared to national brands

Featured Speaker
Brendan Light, SVP, Research and Development, BuzzBack Market Research

Register: https://www1.gotomeeting.com/register/781266785
Mention priority code MWS0020BLOG

Value Your Shoppers' Time

A recent post on RetailWire.com discusses how a survey conducted by BuzzBack Market Research found that even though shoppers are shopping for bargains, they want to save time and want the buying process to be easier. Here’s a sample from the post of what consumers are searching for when they shop:

• Fifty-three percent are using the internet more frequently to research products and prices;
• Forty-six percent want to receive price comparisons, product reviews, coupons, promotions and store sales information online or via e-mail;
• Forty-nine percent are switching between retailers, 'shop hopping', to get better value;.
• Twenty-six percent are making more frequent shopping trips to take advantage of promotions;
• Twenty-one percent are shopping at stores with more flexible hours and 17 percent are increasing trips in line with pay day.

What are some examples of companies that offer their consumers product reviews, coupons, promotions, and exceptional customer service? Zappos.com comes to my mind, but what are some others?