Are you engaging your Customers as Partners in the Package Design Process?

What motivates purchase behavior? From the first moment of truth through engagement towards loyalty, creating a brand relationship begins and often ends with the package itself. In a world of abundance, get the message right.

PROOF: Market Research for Packaging Design is back!

April 14-15, 2010
Trump International Hotel & Tower
Chicago, IL

Event: http://bit.ly/505okF
Brochure: http://bit.ly/82zay9
Registration: http://bit.ly/8IocS2

This April, join the leading minds in brand, research and design and arm yourself with the strategies, insights and tools you need to "lead the way" and stay ahead of the competition in 2010.

What's New for PROOF in 2010:

Keynote Jim Stengel, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results

Featured session by Coca-Cola, "Busting the Burst" Optimizing On-Pack Promotional Messaging Brand"

Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE

More interactive networking sessions than ever before enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.

Join us!

Brandweek offers great advice on shopper marketing to Hispanic customers. Here's an excerpt form their recent article:

What’s the best way to reach the Hispanic consumer? Consider throwing out that TV budget and focusing on in-store media instead. And don’t go out of your way to make your brand look "Hispanic." Such are the insights of Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA and Manuel Wernicky, president, chief ideas officer and managing partner at Adrenalina. The two collaborated on a shopping list below for marketers aiming to tap the country’s largest and fastest-growing minority group.

Check out their full list on their article,

Hispanic Shopper Marketing Do's and Don'ts

What are some other "do's and dont's" when it comes to the Hispanic consumer?