Shopper Marketing and the CEO

Steven Skinner recently wrote a great post about why CEOs should turn to shopper marketing and make it a higher priority.

According to the article:
Miller Zell research indicates that while 65% of customers are now making lists prior to entering the retail store, 60% of those same shoppers will make brand decisions inside of the store.

Read the full article which looks at such questions as: Where does shopper marketing begin? Where does it in turn end and category management begin? What about brand management?

Read the full article here.