Brand Loyalty Falters in Recession

Reuters reports that brand loyalty has taken a turn for the worst during the global recession. Companies who were once. According to a study from the Catalina Marketing Corporation, "just four out of 10 brands held on to at least half of their highly loyal customers from 2007 to 2008." The loss in brand loyalty may be related to the increase in private label brands by Wal-Mart, Target and regional grocery stores.

What other factors may be steering customers away from specific brands? Is price the only issue?

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U.S. shoppers likely to remain frugal

According to a report released by Reuters, U.S. shoppers likely to remain frugal as the economic crisis wages on. The report says that, this signals continued bad news for retailers, who have been struggling to respond to a dramatic cutback in spending as consumers have opened their wallets only for essential items, while cutting back on extraneous purchases.

For more information on this report, please visit the original article here.