Are you engaging your Customers as Partners in the Package Design Process?

What motivates purchase behavior? From the first moment of truth through engagement towards loyalty, creating a brand relationship begins and often ends with the package itself. In a world of abundance, get the message right.

PROOF: Market Research for Packaging Design is back!

April 14-15, 2010
Trump International Hotel & Tower
Chicago, IL

Event: http://bit.ly/505okF
Brochure: http://bit.ly/82zay9
Registration: http://bit.ly/8IocS2

This April, join the leading minds in brand, research and design and arm yourself with the strategies, insights and tools you need to "lead the way" and stay ahead of the competition in 2010.

What's New for PROOF in 2010:

Keynote Jim Stengel, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results

Featured session by Coca-Cola, "Busting the Burst" Optimizing On-Pack Promotional Messaging Brand"

Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE

More interactive networking sessions than ever before enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.

Join us!

Online Ads for CPG Compared to Television Ads

This post on retailwire highlights how recent research conducted by comScore has found that online ads have driven sales for CPG (consumer packaged goods) at or above the levels of when associated with television commercials.

Over the 12-week period of the research, sales from online ads for CPGs grew to percent which is higher from previous research done by Information Resources which came to 8 percent. Gian Fulgoni, executive chairman of comScore mentioned,

"These early results confirm the ability of online advertising to successfully build retail sales of CPG brands on par with the impact of television advertising. It is likely that the more precise targeting ability of the Internet - especially in terms of accurately reaching the desired demographic segment -- is a key reason for its effectiveness."

Will we see a huge shift in companies moving most of their television ads for CPGs to online ads?