Private Label Impact 2009 Savings End Tomorrow!

Calling all CPGs, Retailers and Private Label Manufacturers... if there is one event you cant afford to miss, it is this one. Private Label has revolutionized the retail industry and will continue to do so. Join us to discover how this new retail landscape can be a win-win for all parties involved - co-exist profitably. Register by tomorrow with code PL09PBLI to save $100 off your registration.

Event: http://bit.ly/Yfsdp
Brochure: http://bit.ly/ClaeY
Registration: http://bit.ly/17CxfN

Check out some of the great presentations:

“Private Label: Redefining the Meaning of Brand” with Michelle Barry, Ph.D., Co-Author, A Brand Called Hope, SVP, The Hartman Group

Can private label thrive without name brands? The emergence of private lab ease a quality product that can compete with name brand products on an equal basis has changed the dynamics of how consumer products are marketed and sold. This presentation will provide an accurate portrayal of the changing landscape of the private label market and the associated strategic business implications for both retailers and manufacturers of name brand and private label branded products.

Learn more about Michelle Barry, Ph.D.: http://bit.ly/7CKv3

“How Brands and Private Label Can Work Together to Achieve Category Goals” with Thomas Ewing, Director, National Accounts, Private Label & International, T.Marzetti Company

Learn how a category merchant can use the unique strengths of both branded and private label products to build a coherent category merchandising plan. How do you use these strengths to build a merchandising plan to meet the differing objectives? What are the different tiers of private label products?

Download more information on speakers and presentations at this year’s event: http://bit.ly/ClaeY

Private label in the news:

Private-Label Growth in Every Channel
CSPnet.com reports that despite remarkable strides made during the past several years, private-label sales are concentrated in the hands of a relatively small number of consumers. The top 50 private-label categories, representing 17% of CPG categories, account for 69% of store brand sales.

Read more: http://bit.ly/1Agney

Amazon's Private Label Goods Continue
The Wall Street Journal reports that Amazon is quickly and quietly moving into the private label arena. Reporter Geoffrey A. Fowler says that the latest sign: The Seattle-based e-commerce giant, last month received a U.S. design patent for a wooden chopping block.

Read more: http://bit.ly/1ov9zs


See you in Chicago!

Cheers,
Private Label Impact

Whole Foods adopts new verification standard for private label products

According to the Pacific Business News, Whole Foods says it will submit its private label products to testing for genetically engineered organisms--a move that will add a new level of certification to what's on the organic and natural grocer's shelves.

Margaret Wittenberg, Whole Foods Market global vice president of quality standards said, "We searched high and low for years for a way to do this and now, thankfully, the Non-GMO Project has answered that challenge by creating a standard and a practical system by which manufacturers may measure their products. At last, shoppers concerned about foods made with genetically modified ingredients will be able to make informed choices."

Whole Foods adopts new verification standard for private label products