Private Label Is a 'Hotbed for Creativity'

Alex Palmer of AdWeek writes, private label products are anything but cheap imitations of brand-name items, according to a new report. The retail consultancy Mintel GNPD finds that manufacturers of private label food products are staying up on current food trends, including the use of premium and healthy ingredients as well as convenient packaging.

Those of you who have followed private label brands know how hot they have become with customers and retailers during this economic climate.

From Palmer, new private label products are being introduced into the U.S. market at a rate far above that from just a few years ago. So far in 2009, almost 1,800 new private label foods have hit store shelves. This comprises 27 percent of all new food products that have been introduced this year. In 2005, private label made up only 13 percent of new food products.

We welcome to you this October to The Private Label Conference, which is the only event that tackles the new realities of the private label market and the business implications for manufacturers, CPGs and retailers.


Private Label Is a 'Hotbed for Creativity'