Consumer Concerns About Food Safety

This post on retailwire discusses that according to a study by IBM, less than 20 percent of consumers trust food companies to produce and sell food products that are safe and healthy for them to eat. The large number of recalls within the last couple of years has really had quite an effect on the perception of the consumer. According to the study, consumers want more information about the food products they purchase, in order to ensure the safety of their families. This is something that retailers and food companies will have to keep in the back of their minds when stocking retailer shelves this year.

Home Depot looks to revamp their instore marketing

Home Depot is working on reshaping their current marketing plan to reach out to customers to let them know that it's easier to shop at their store now.

"We've reduced the number of SKUs, and increased in-store marketing. And we're striving to eliminate rebates, coupons, sweepstakes, and gift cards. We don't have to want consumers to have to do something else to save money when they leave the store, like fill in a rebate card," stated Craig Menear, EVP of merchandising.

Read the full article at MediaPost.