Complimenary Webinar: Do Consumers Prefer Private Label? A Look Into Consumer Attitudes About Private Label

Wed, Dec 9, 2009

11:00 AM - 12:00 PM EST

https://www1.gotomeeting.com/register/781266785

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Do consumers know the difference between national brands and store brands? Do they care? How do they describe private label compared to national brands? Does this differ across categories? How about across markets?

Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these markets the definition of private label compared to national brands varies according to category and retailer.

When is a brand important? What makes a national brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?

Showcasing BuzzBack’s unique portfolio of award-winning online research techniques, this webinar will highlight new consumer research conducted in the US and UK about purchasing behavior and attitudes associated with private label versus national consumer brands. The study will present ways to identify consumer behavior and attitudes about shopping via an online survey.

As you listen in, you will learn:

• What drives consumer purchases of private label brands and why
• Consumer perceptions and attitudes about private label compared to national brands
• Types of people who purchase private label compared to national brands

Featured Speaker
Brendan Light, SVP, Research and Development, BuzzBack Market Research

Register: https://www1.gotomeeting.com/register/781266785
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More Choices in Store: India's Retailers Are Stocking Up on Private Label Brands

The University of Pennsylvania's Marketing portal reports that India's retailers are filling their shelves with private label goods.

The report states,

In India, the growth of store brands is a function of increasing retail sophistication. Large-format, modern retail stores (known as the "organized" retail sector) -- as opposed to smaller, traditional "mom and pop" stand-alone stores -- are presently only a small portion of total retail in the country. A report by investment bank Northbridge Capital, titled "Indian Retail Research 2009," estimates the total Indian retail market at US$450 billion, growing more than 30% a year and expected to cross US$720 billion in 2011. Of this, organized retail accounts for just 14%, or US$63 billion -- although this sector is expected to grow 40% faster than the overall market to reach US$90 billion in 2010.

Learn more: More Choices in Store: India's Retailers Are Stocking Up on Private Label Brands

What do you think of the surge in private label goods by Indian retailers? What other factors may be causing this boom?

Walmart Turns Trash Into Pizza Boxes

In an effort to reduce waste and to recycle their private brand pizza boxes, Walmart is utilizing a new way to reduce its footprint by recycling the cardboard waste collected in its stores into boxes for it’s private-label, take-and-bake pizza boxes, according to Earth911.com.

“We’ve totally and literally closed the loop using a retailer’s own boxes to go through a paper mill and then to make corrugated boxes out of those same things again,” said Myles Cohen, president of the recycling division for Pratt Industries, the company carrying out the new program. “Quite frankly, the program with Walmart that we’re partnering on is groundbreaking [...] It’s the future.”

Walmart estimates this measure alone will save 8,600 tons of waste from landfills. Additionally, it will reduce the need to consume the equivalent of 40 million gallons of water and 125,000 trees.

Walmart Turns Trash Into Pizza Boxes

Are you contracting out production for private label items?

This post in retailwire discusses that the trend for grocery retailing is for merchants to seek out and contract out production for private label items. An exception though to this case is Kroger, they manufactures about half of the 14,400 private label items it sells. Kroger believes that buy manufacturing these items, it is better able to control production decisions and pricing. Is your outsourcing most of its production of private label items or keeping the bulk of it in-house?

Join us for the 2009 Private Label Impact Conference, this month in Chicago!

Private Label Impact Conference 2009 Speaker: Michelle Barry, Ph.D., SVP, The Hartman Group

Michelle Barry, Ph.D.

Co-Author, A Brand Called Hope

SVP, The Hartman Group

Michelle is the Senior Vice President of The Hartman Group. Since joining The Hartman Group in 1999, she has managed the ethnographic, retail, trends and innovation consulting divisions of the company and pioneered new ways to leverage professional anthropological analysis and creative fieldwork techniques to help clients' efforts in truly understanding consumer behavior and long-term implications of cultural change.

She currently oversees the Business Development, Marketing & Communications divisions incorporating innovation and analytics into business strategy. Michelle has consulted with food and beverage, consumer packaged goods, pharmaceutical and technology companies across retail channels in developing both strategic and tactical direction in today's marketplace.

Prior to joining The Hartman Group, Michelle owned a design and branding business and has 18 years in the health and wellness arena as both a practitioner and analyst. With a doctorate in sociocultural anthropology and extensive work in communications and consumption, Michelle has co-authored two books with The Hartman Group: Reflections on a Cultural Brand and Marketing in the Soul Age, and has appeared on MSNBC, NPR, Oxygen, as well as in national and industry publications as a thought leader in human behavior and cultural trends.

Michelle's biography courtesy of The Hartman Group

October 27-28, 2009

Chicago Marriott

Chicago, IL

Heinz CEO Sees Private-Label Growth Slowing

The Wall Street Journal reports that Chairman and Chief Executive William Johnson of Heinz said that the growth in private-labels will soon diminish as customer's turn back to brand name products. Consumer goods companies like Heinz, Kraft Foods Inc. (KFT) and Proctor & Gamble Co. (PG) have lost market share in some categories to retailer's lower-priced private-label brands products, which are posting record-high sales at some chains.

But private-label growth appears to be waning, and branded food companies hope to begin to regain some of the share they lost as the economy improves.

"Consumers still prefer leading brands like ours in most businesses," Johnson told shareholders Wednesday at the company's annual meeting.

Do you side with Johnson? Are we going to see a drop in private label sales as the economy picks up? We'd like to hear your thoughts via Twitter.

The Private Label Conference 2009

Redefining Brand: Engaging Retailers and CPG's in Shared Growth

Join us!

October 27-28, 2009 • Chicago Marriott • Chicago, IL

The private label movement has undoubtedly evolved into a greater variety of unique and superior products. And the expansion shows no sign of slowing down. In fact, in the United Kingdom the private label share is double that of the United States - is that a sign of times to come?

Welcome to Private Label Impact – from the producers of FUSE and Shopper Insights in Action. This is the only event that tackles the new realities of the private label market and the business implications for manufacturers, CPGs and retailers. You are well aware of the pressing issues, now what are the key strategies for all players to peacefully and profitably co-exist? What makes this event so different is the foundation on which the content was built - to promote collaboration and integration. Developing healthy partnerships is the most effective way to take part in shared growth.

• Download the brochure
• Pricing and Venue
• Register