Archived Recording Available: Do Consumers Prefer Private Label? A Look Into Consumer Attitudes About Private Label

What is the difference between name brands and store brands? Do consumers know? Do they care? How do they describe private label compared to name brands? Does this differ across categories? How about across markets?

Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these markets the definition of private label compared to name brand varies according to category and retailer.

When is a name brand important? What makes a name brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?

Showcasing BuzzBack’s unique portfolio of award-winning online research techniques, this webinar will highlight new consumer research conducted in the US and UK about purchasing behavior and attitudes associated with private label versus consumer name brands. The study will present ways to identify consumer behavior and attitudes about shopping via an online survey.

As you listen in, you will learn:
What drives consumer purchases of private label brands and why
Consumer perceptions and attitudes about private label compared to name brands
Types of people who purchase private label compared to store brands

Listen: https://www1.gotomeeting.com/register/781266785

Reminder: Free Webinar Tomorrow by MarketTools: Quality Research on a Budget

There are a lot of online survey tools available these days that allow you to do one-off research projects for next to nothing. While these inexpensive tools are relatively fast and easy to use, they don’t always yield quality results on which you can base important decisions. Why compromise? There are ways to do quality research without breaking the bank. Let us tell you how.

Join us to hear how your peers are doing high-quality research on very limited budgets. Our panel of experts will discuss their experiences and provide real-life examples of how they’ve been able to do it. During this one-hour webinar you’ll learn:

* Five simple guidelines for doing quality research
* How a panel can reduce your research cost and improve quality
* What companies are doing to deal with “professional” survey respondents
* When is it a good idea to call in the experts
* And much more…

Facilitator:
Mike Waite

Panelists:
Chris Schroll, Senior Manager Strategic Research & Analysis, Wolters Kluwer
Pat Merrill, Founder/General Partner, Merrill Research
and other research leaders from Fortune 500 firms

Register below, make sure to mention priority code MWS0025BLOG
https://www1.gotomeeting.com/register/375147800