Shopper Marketing is a Supply Chain Partner's Next Marketing Frontier

Industry Week reports that seventy-three percent of consumer product goods manufacturers and 86% of retailers rank shopper marketing as the number one activity that delivers meaningful return on investment.

"Shopper marketing is the hottest issue in retail and consumer package goods," said UT Shopper Market Forum organizer Dan Flint, UT's Proffitt's Inc. Associate Professor of Marketing.

Learn more: Shopper Marketing is a Supply Chain Partner's Next Marketing Frontier

Mark your calendars:

Shopper Insights in Action
July 11-14, 2010 • Marriott Chicago Magnificent Mile • Chicago

Shopper Marketing and the CEO

Steven Skinner recently wrote a great post about why CEOs should turn to shopper marketing and make it a higher priority.

According to the article:
Miller Zell research indicates that while 65% of customers are now making lists prior to entering the retail store, 60% of those same shoppers will make brand decisions inside of the store.

Read the full article which looks at such questions as: Where does shopper marketing begin? Where does it in turn end and category management begin? What about brand management?

Read the full article here.