Save $300 on Shopper Insights in Action this Week Only

This is just a quick note to let you know that THIS WEEK the discount expires to save $300 off registration for the Shopper Insights in Action Conference. This event has been dubbed by your industry as “the most actionable industry event for CPG and retail researchers and marketers.”

See for yourself why an astounding 78% of companies return to this event each year...

- This is the place where next best practices are created onsite, real time
- Where new research studies are revealed, new technologies are unveiled and progress is celebrated
- More client side speakers than any other event out there
- The most comprehensive agenda on why we buy and how to take action
- All new keynotes featuring Dan Ariely, Author of Predictably Irrational, Lee Eisenberg, Author of Shoptimism, Mark Changizi, Author of The Vision Revolution. From shopper psychology to neuroscience to vision tracking, these keynotes explore every possible element of shoppers to understand and predict their next move.

We're also excited to announce a new speaker to the program:
Joe Jackman, Chief Marketing Officer, Duane Reade, a Walgreens Co.

Make sure not to miss his session Retail Relevancy: The Result When Insights Drive Innovation at the Shopper Insights in Action Conference!

Shopper Insights in Action 2010 Welcomes Joe Jackman, CMO, DUANE READE, a WALGREENS COMPANY

We're thrilled to announce that Joe Jackman, Chief Marketing Officer, DUANE READE, a WALGREENS COMPANY will be speaking at Shopper Insights in Action 2010.

Join Joe his keynote presentation, "Revitalizing Brands: The Power of Insights to Drive Retail Transformation," at the event this July in Chicago.

For more information about his presentation and our great line-up of speakers, be sure to download the updated brochure today!

Engaging Shoppers with Every Step, Real Time

Stop & Shop/Giant has set out to improve its customer loyalty by creating a uniquely personal and relevant shopping experience. In this session, you will learn how a customer-facing technology was leveraged to create operational enhancements and reach customers at their point of purchase. This case study showcases how real-time in-store behavior and past purchase history can be translated to deliver highly targeted promotional messaging and exclusive savings to customers while they shop. You'll learn how participating brands are experiencing saldes life and how the retailer is benefiting by giving their customer a rewarding shopping experience.

Stephen Vowles, Senior Vice President of Marketing, Stop & Shop will discuss:

• How new audience targeting tactics are revolutionizing the way retailers and brands can reach specific customers
• How Stop & Shop is driving larger baskets and increased frequency with targetd media and self-service technology
• Pitfalls to avoid when selecting & implementing customer-facing technology solutions
• How brands can effectively and measurably leverage digital in-store marketing

"Engaging Shoppers with Every Step, Real Time" Monday, July 12 at 9am

Shopper Insights in Action 2010

Brochure Download

Register Today

Study: Trying Too Hard to Track Spending Counterproductive for Grocery Shoppers

A recent report by Koert van Ittersum, assistant professor of marketing, van Ittersum sought to learn whether, when, and how grocery shoppers keep track of their in-store spending. The report found that most shoppers do overspend because they rely to heavily on calculating costs in their heads. van Ittersum said, "When shopping in a grocery store, the chaotic, information-rich environment can tax a shopper's ability to mentally calculate the total basket price. Executing many arithmetic operations with multi-digit pricing is demanding. Our findings show that shoppers tend to be more accurate when they employ short-cut strategies in their calculations."

We encourage you to read van Ittersum's report. How can you use this information in your efforts to improve the in-store experience for the shopper?

Study: Trying Too Hard to Track Spending Counterproductive for Grocery Shoppers

The Shopper Insights in Action 2010 Full Program is Now Available

Download the Brochure Now to preview the 70+ speakers and over 50 sessions that make this the most comprehensive agenda on why we buy and how to take action.

The top rated shopper-focused event in the world is back with ALL NEW CONTENT and KEYNOTES to help the retail and CPG industry advance and ultimately sell more.

Collaborate with the best in your industry as BRANDS, RETAILERS and their PARTNERS come together to analyze the changing shopper mindset, translate insights into opportunities and explore emerging trends influencing the retail world.

The focus for 2010:
Historically, it was the SHOPPER in the RETAIL environment. Today, it's the RETAILER in the SHOPPER'S environment. Join your industry this July to make sense of the new shopping economy.

ALL NEW KEYNOTES
OFFER A COMPREHENSIVE EXPLORATION INTO THE SHOPPER PYSCHE

• DAN ARIELY, Behavioral Economist & Best-selling Author of Predictably Irrational & Living Irrationally
• LEE EISENBERG, Author of Shoptimism
• KIT YARROW, PH.D., Consumer Psychologist, Author, Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
• DAVID BELL, Professor of Marketing, Wharton School, University of Pennsylvania
• MARK CHANGIZI, Professor of Cognitive Science, Rensselaer Polytechnic Institute, Author, The Vision Revolution

Register by March 12th to lock in our $500 early bird discount!


Sponsorship & Exhibition Opportunities Available
Please contact Jon Saxe at jsaxe@iirusa.com or call 646.895.7467

Kimberly-Clark CEO: People Want Value, Innovation

ABC News and the Associated Press report that Kimberly-Clark Corp. CEO Thomas Falk did things most executives ran from during the recession: He plunged money into innovation and marketing, and raised prices. But just as Falk went against traditional means of running a large corporation during a recession, ABC reports that Falk's paid off.

Part of Falk's success lies in how he conveyed value to shoppers:

Q. You said that a lot of consumers are focusing on value right now. How do you convey the message of value to them?

A. I was in the Philippines not long ago, where we do some advertising to consumers on how a Huggies diaper would last 10 hours. A mom who was buying a very low-tier diaper in a market like that would know that a private-label or a low-tier brand wouldn’t last 10 hours. You communicate it that way as a perception of value.

If you look at marketers around the world across all categories, you see more marketing dialing up value messaging. We are all trying to communicate to the consumer that we are a good value relative to their other alternatives.

For more of Falk's interview, please click here.

Shopper Marketing is a Supply Chain Partner's Next Marketing Frontier

Industry Week reports that seventy-three percent of consumer product goods manufacturers and 86% of retailers rank shopper marketing as the number one activity that delivers meaningful return on investment.

"Shopper marketing is the hottest issue in retail and consumer package goods," said UT Shopper Market Forum organizer Dan Flint, UT's Proffitt's Inc. Associate Professor of Marketing.

Learn more: Shopper Marketing is a Supply Chain Partner's Next Marketing Frontier

Mark your calendars:

Shopper Insights in Action
July 11-14, 2010 • Marriott Chicago Magnificent Mile • Chicago

A&P to Adjust Pricing Strategy

The Wall Street Journal reports that Great Atlantic & Pacific Tea Co., which owns A&P and Pathmark grocery chain is working with shareowner Yucaipa Cos. to develop new marketing strategies to lure tight-fisted consumers. Christian Haub, the executive chairman and interim chief executive said that A&P is discontinuing several marketing programs and reinvesting those funds into lowering shelf prices on everyday foods. New advertisements also will focus on those lower-priced shelf items.

Sales at the supermarkets have fallen by a reported %5.8 percent as the grocery chain has not had success and connecting with customers.

Learn more: Supermarket chain A&P to shift its pricing strategy