Green Fashion Goes Mainstream

This recent post on retailwire discusses how many years ago consumers did not believe that eco-friendly fashions were all that stylish, but to the contrary in today's age the opposite is actually true. More and more shoppers are wearing green and clothes made with organic fibers.

Zem Joaquin, founder of ecofabulous.com, mentions "Four years ago, there was very little in the mainstream. Now there are clothing stores devoted solely to environmentally conscious designs like Eco Citizen ... and eco-couture being sold at Barneys New York. Pact showed a beautiful example of organic underwear on the runway. It used to be hard to find, and when you did, it was saggy and unattractive."

Fashion designers are now re-thinking what materials to use in their clothes now that consumers have the environment in mind.

Home-Depot Offers Trade-Ins to Promote Energy Efficient Products

This article from retailwire discusses how Home Depot is trying to get consumers to trade in their old, worn out power tools and drills for brand new items by offering them big discounts. The company is offering a 15% discount off the purchase of lithium-ion drills and is also offering consumers $3 off new holiday LED lighting. The company is doing this in light of its new Eco-options program which promotes more energy efficient products.

Retailers Cranking Up AC to Bring in Shoppers in the Dog Days of Summer

There are many retailers that prop open their doors to lure in potential consumers with air-conditioning, but NY is the first city to ban large retailers from doing this. According to this post on retailwire, most of society are viewing this as a shameful sign of energy waste.

A survey conducted by the Natural Resources Defense Council points out that keeping the door open with the AC on raises energy costs by as much as 25 percent but can lower temperatures outside the store by as much as 20 degrees. With environmental issues becoming a huge concern for consumers now, it's no wonder why many shoppers are angry. The lesson learned for retailers is keep your doors shut when the AC is on to not only save on energy costs, but to keep consumers happy as well.

Green Store Opens up in Manhattan

In a huge nationwide effort to go green the first green store, Green Depot, has officially opened up for business in NY. According to this article on retailwire.com the store will be a one-stop shop for environmentally friendly and sustainable building products, services and solutions.

The live location is aimed at both consumers as well as contractors looking to purchase green products. Green Depot also makes sure that their signage breaks down each item’s eco-impact further educating the consumer. With the new administration investing heavily in green innovation and products, will we see more green stores pop up in the upcoming months?