Monday, August 3, 2009

Kroger Experiments with New Displays to Simplify Shopping for Beverages and Snacks

According to this post on CPG Matters Kroger, the Cincinnati-based retailer, has come up with a concept to design a 4-aisle section where signage and color will help direct shoppers to select their drinks quickly and easily. The same concept will also be applied in their snack aisles in some stores.

Companies like Ocean Spray, Dr Pepper Snapple Group, Coca-Cola, Lipton, Tropicana, and Gatorade are already major participants in this new concept, with other companies edging to join as well. According to Ocean Spray there sales were up by 10% in Kroger stores and they believe this is hugely accredited to Kroger's consistent focus on working on innovative shopping concepts, ideas, and theories to make shopping easier for consumers. It will be interesting to see if other retailers will roll-out similar concepts since it is working so well for Kroger.

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