JB Steenkamp, Author, The Private Label Strategy: How to Meet the Store Brand ChallengeJan-Benedict E.M. Steenkamp researches global marketing; the effectiveness of marketing strategies such as branding, private labels and new products; interorganizational relationships; and marketing research techniques. He teaches in these areas and in innovation and strategy.
Dr. Steenkamp is the author of Private Label Strategy: How to Meet the Store Brand Challenge with Nirmalya Kumar of London Business School (Harvard Business School Press, 2007). An award-winning researcher, he has written or edited five books, and over 100 scholarly publications.
He also is executive director of AiMark, a global center studying key marketing strategy issues, which brings together academics around the world, two of the top-four market research agencies, and brand manufacturers. He has consulted with numerous companies, including Procter & Gamble, Kraft, Unilever, Reckitt Benckiser, Zurich Financial Services, KPMG, Sara Lee and Johnson & Johnson.
Dr. Steenkamp serves on the editorial boards of all top marketing journals and is past editor of the International Journal of Research in Marketing. The Royal Netherlands Academy of Sciences awarded him the Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences.” It was the first time the prize was awarded to a researcher in any area of business administration.
Before joining UNC Kenan-Flagler, he taught at universities in Belgium, the Netherlands, Austria, Spain, South Africa and the United States.
He received his PhD, master’s and bachelor’s degrees, all summa cum laude, from Wageningen University in the Netherlands.
About the Shopper Marketing Fusion Conference
The Category Management Conference was transformed into this Shopper Marketing Fusion Event because brand and retail community wanted an event to feature the big picture of what next generation category management is able to achieve – and that’s only possible through the collaboration and convergence of other integrated marketers.
FUSION is based on the vision to overhaul an organizational mind-set to embrace shopper-centricity, beginning with the synergy of all marketing functions using shopper insights to innovate product offerings, product adjacencies, in-store environments, formats and more in order to increase basket size, improve brand differentiation and raise loyalty.
It is the first event to truly echo the progress the best-in-class brands and retailers are making.
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