Monday, August 24, 2009

Retailers Cranking Up AC to Bring in Shoppers in the Dog Days of Summer

There are many retailers that prop open their doors to lure in potential consumers with air-conditioning, but NY is the first city to ban large retailers from doing this. According to this post on retailwire, most of society are viewing this as a shameful sign of energy waste.

A survey conducted by the Natural Resources Defense Council points out that keeping the door open with the AC on raises energy costs by as much as 25 percent but can lower temperatures outside the store by as much as 20 degrees. With environmental issues becoming a huge concern for consumers now, it's no wonder why many shoppers are angry. The lesson learned for retailers is keep your doors shut when the AC is on to not only save on energy costs, but to keep consumers happy as well.

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