Friday, August 7, 2009

CMSI LinkedIn Newsletter: Meet the Leaders in Shopper Marketing & Category Management at Fusion 2009

This is an excerpt from our LinkedIn newsletter that we distribute regularly to our Category Management and Shopper Insights Executive Group members. If you aren't already a member, we encourage you to join over 1,200 other professionals in retail, category management, branding and private label executive positions.


Hello! We’re thrilled you’re a member of the Category Management and Shopper Insights Executive group. We hope you’re finding value from the ability to connect with over 1200 people in your industry.

As a member, we’d like to extend a special discount for you to attend Shopper Marketing Fusion 2009 this October 14-16 in Bonita Springs, FL.

Please join the group for the exclusive discount.

This senior-level event will focus on synergizing category management and in-store marketing to build a seamless shopping experience for shoppers from start to finish. It’s a unique participatory format where speakers drive rich, purposeful conversations so that collectively, challenges are solved and industry standards are created. You’ll be propelled to improve external and internal collaboration and inspired to build a business model that will equip your brand and organization to long-term success.

Event website:
Brochure download:

Highlighted Speakers:

• JB Steenkamp, Professor of Marketing, UNC, Author of The Private Label Strategy
• James Beck, General Manager, Walmart Smart Network, Walmart Stores
• Mark Bennett, Group Manager, Media Production, Target
• Jeff Swearingen, Group Vice President, Customer Sales & Marketing, Frito Lay
• Michael McMahon, Senior Vice President, Integrated Marketing, ConAgra Foods
• Alison Chaltas, Principal, Interscope
• John Dranow, President & CEO, SmartRevenue

New speakers added:

Featured Category Management and Shopper Insights Executive Group Discussions:
Store specific shelf plans, and the challenges they face when they hit the store. New data.
70% of purchase decisions are made in-store...

Shopper Marketing News On Shopper360:

Category Management program set up for tomato sellers
According to The Packer, Farmer’s Best International LLC has decided to create a tomato category management campaign in order to better educate those both buying and selling different types of tomatoes…

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