Monday, August 31, 2009

Coca Cola's push to connect with customers

A CPG Matters, Coca Cola shares how they're keeping connecting with the customers and staying in the front of their minds through this economic recession.

Four key solutions they're focusing on are:
-Occasion based approach
-Shopper segment and merchandising
-Bundled solutions
-Packaging solutions

How are you keeping with your customers through this economic time? Are you providing a great alternative to what they currently could have been shopping for in previous times? Read the full article here.

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