Monday, August 17, 2009

Private-Label Sales Up 7.4% reports that private-label sales are up 7.4% with a strong emphasis on food products. The Nielsen Co. Its study, "U.S. Store Brand Development," found that both private-label dollar and unit sales significantly increased for the 52-week period ending July 11, 2009 versus the prior year.

"When categories are sorted by store brand share, from high to low, some patterns emerge," said Todd Hale, senior vice president of Consumer & Shopper Insights at Nielsen, New York. "Store brand performance and share is strongest in commodity categories. Milk, fresh eggs, sugar and substitutes and canned vegetables top the list. Where store brand share is the lowest is among categories where we see strong marketing support for top brands including candy, gum, beer and those where a high-level of innovation occurs like detergents, deodorant and cosmetics."

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Private-Label Sales Up 7.4%

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