NACSonline.com reports that Jamba Juice will be selling the blend-and-serve kits in retail environments, namely grocery stores.
“The make-at-home smoothie is an emerging category and represents perhaps the most literal extension of the Jamba brand to date,” said Susan Shields, vice president for consumer products and licensing at Jamba Juice Company. “We want to serve the healthy habits of our consumers wherever they live and shop.”
Will Jamba's reach spread to groceries around the country? One question is if Jamba Juice is recogizable across the country. How can in-store marketing introduce customer's to the brand?
We'd like to hear how effective you think this may be.
Jamba Juice to Develop Line of Smoothie Kits