Wednesday, August 19, 2009

Online Ads for CPG Compared to Television Ads

This post on retailwire highlights how recent research conducted by comScore has found that online ads have driven sales for CPG (consumer packaged goods) at or above the levels of when associated with television commercials.

Over the 12-week period of the research, sales from online ads for CPGs grew to percent which is higher from previous research done by Information Resources which came to 8 percent. Gian Fulgoni, executive chairman of comScore mentioned,

"These early results confirm the ability of online advertising to successfully build retail sales of CPG brands on par with the impact of television advertising. It is likely that the more precise targeting ability of the Internet - especially in terms of accurately reaching the desired demographic segment -- is a key reason for its effectiveness."

Will we see a huge shift in companies moving most of their television ads for CPGs to online ads?

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