Tuesday, October 20, 2009

Whole Foods Launches Private Label Coffee To Benefit Jane Goodall Institute

Whole Foods has recently unveiled their Kanyovu light roast coffee, which will benefit the Jane Goodall Institute. Every purchase of single-origin Tanzanian coffee will support efforts to reforest the area around Tanzania’s Gombe Stream National Park — a preserve in the region where the coffee is grown — ultimately sustaining the area for local farmers and restoring habitat for endangered chimpanzees. This will help coffee growers in the Kanyovu region to use traditional and sustainable growing, harvesting and processing practices that help keep the land healthy and fruitful.

The coffee’s packaging will feature the Jane Goodall “Good for All” branding, the retailer said, which features a small green and white graphic bearing Goodall’s photo.

Whole Foods Launches Exclusive Coffee To Benefit Jane Goodall Institute

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