Thursday, October 15, 2009

Disney’s Retail Plan Is a Theme Park in Its Stores

The Magical World of Disney stores are about to get a major overhaul, says the mouse-eared giant. Popular throughout American malls, the Disney stores will now offer a "theme park-like" experience for customers. The New York Times reports that, the chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology.

What do you think of this in-store overhaul?

Disney’s Retail Plan Is a Theme Park in Its Store

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