Tuesday, October 6, 2009

Reed's Soda Sees Increase in Private Label Orders

Los Angeles-based natural soda manufacturer, Reed's is gearing up for a huge surge in productivity as business from private-label customers has increased, Joel Russell of the Los Angeles Business Journal reports.

"We are seeing strong interest for the private label products that we are offering to major retailers,” Chief Executive Chris Reed said in a statement. "Our production facility's unique product and packaging capabilities allow us to make a comparable margin to our existing brands with private label. For the most part, we're not competing with our own brands with the new private label business. Our current plan is to finance the growth of our branded business with the private label profits."

The company also said that two major supermarket chains expect to begin shipments of private-label drinks soon from the plant.

Reed’s Sodas Upgrades Bottling Plant, Issues Shares

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