Monday, October 5, 2009

Consumers are not happy with online tracking

This post on RetailWire discusses how according to research done by the NY Times, more than two thirds of Americans object online tracking. Respondents of the survey did not like that ads tracked them at company websites and then followed them to other sites and offline stores. About 55 percent of respondents aged 18 to 24 objected to tailored online advertising, and in some areas about 49 percent of respondents said that tailored discounts were ok. Do you think that online behavioral targeting should be eliminated?

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