Branded candy still preferred by shoppers for the Halloween seasons

According to Media Post, consumers are still choosing branded candy in the weeks leading up to Halloween over private label candy. And even in the current economic climate, this isn't expected to change.

Experts give a few reasons:
-Private label candy has not been able to overcome the candy brands' huge marketing investments in brand-building
- Consumers who don't buy much candy outside of the Halloween holiday may be going right to the brands because of limited store-brand assortments and limited knowledge of these options.

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