P&G to Launch Custom Beauty Magazine Rouge in U.S.

From AdAge.com, custom magazines from package-goods marketers have been around for a while, such as Kraft Foods' Food & Family, launched earlier this decade with a free circulation of 12 million, according to Redwood Custom Communications, which produces the program. But a new wrinkle in the U.S. rollout of beauty magazine Rouge, which began earlier this month, is the use of the mommy blogger community to help build the database of the relationship-marketing program.

How do you think the American market and the Mommy Bloggers will take to this new magazine?

P&G to Launch Custom Beauty Magazine Rouge in U.S.