Wednesday, October 28, 2009

7-Eleven Stocks Up With Private Label

Stacy Straczynski of Brandweek reports that 7-Eleven is diving further into the private label sector. The convenience chain this week announced the expansion of its 7-Select private label line to include 15 bakery-type snack products.

The new products include mini-donuts: Powdered sugar (six-pack and 10-ounce bag), chocolate frosted (six-pack and 10-ounce bag), and crunch (six-pack). The other additions are chocolate cupcakes, gold creme cakes, apple snack pies, cherry snack pies, iced honey buns and glazed honey buns. Several kinds of danishes round off the lineup, including iced cheese, iced cherry cheese, iced apple, and bear claw varieties.

What strategy could 7-Eleven use to introduce their private label goods to their target audience?

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