In-store marketing growing faster than internet marketing

According to an article at Marketing Magazine in the UK, shopper marketing is growing in importance, and looks to have an annual growth rate of 21% by 2010. A key observation by the article as that more consumers are heading to the store with shopping lists, but they aren't specifying what brand they need. This is a key note for brands, as the consumers will make on-site decisions as to what brand they'll be purchasing. Another observation was that shoppers are now more in-tune with how much food the are potentially going to waste, so they make decisions about that as well. Read the full article here.