Draftfcb's Lucas: Shopper Marketing Is More Than Just Shelf Talkers

We invite you to check out a great interview that Jim Lucas did with Brandweek in which he discusses shopper marketing and how retailers must utilize it as more than just placing items on a shelf.

Lucas discusses that shopper marketing has become so popular now with retailers across the global looking to maximize their customers experience while improving their own revenue.

Check out Jim Lucas' thoughts and let us know that you think.


From Brandweek, Over the course of his career, Jim Lucas has worked with Frito-Lay, Kellogg, Kroger, Procter & Gamble and others and has watched shopper marketing evolve. Now evp/director of Draftfcb’s shopper marketing division, Lucas sees the industry at a crucial point and compares shopper marketing to digital because it is a vortex of change as more packaged goods companies realize the importance of in-store marketing and retailers become aware of their power. Lucas spoke with Brandweek editor Todd Wasserman about the changing nature of shopper marketing.

Draftfcb's Lucas: Shopper Marketing Is More Than Just Shelf Talkers