Thursday, June 18, 2009

Home Depot looks to revamp their instore marketing

Home Depot is working on reshaping their current marketing plan to reach out to customers to let them know that it's easier to shop at their store now.

"We've reduced the number of SKUs, and increased in-store marketing. And we're striving to eliminate rebates, coupons, sweepstakes, and gift cards. We don't have to want consumers to have to do something else to save money when they leave the store, like fill in a rebate card," stated Craig Menear, EVP of merchandising.

Read the full article at MediaPost.

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