Variety reduced on retailers shelves

The Wall Street Journal took a look at how many retail companies are reducing the variety of available products at their stores. After stores have reduced the variety of different products available, they have found that it has actually increased sales and lifted profit in certain situations. It is also resulting in more shelf space becoming available to large brands, a good example would be Campbell's in the soup aisle. There is a trend showing as well that many suppliers are cutting back on the number of varieties they're introducing to the market.

Read the full article here.