Tuesday, June 16, 2009

Small Steps by Marcal: The Eco-Friendly Paper Company

According to this article in CPG Matters Marcal will be re-launching its brand after mixing up some shopper insights and marketing tactics to create a new brand that represents taking steps to a greener earth. They will re-launch as Small Steps by Marcal.

The company will take unwanted wastes from office garbage, junk mail, and waste from printers and use it for something good. Small Steps distinguishes itself from other companies marketing green paper products because most of them do not make their own product. Small Steps does the full line of pulping, paper making, and converting.

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