Monday, June 22, 2009

Brand Loyalty Falters in Recession

Reuters reports that brand loyalty has taken a turn for the worst during the global recession. Companies who were once. According to a study from the Catalina Marketing Corporation, "just four out of 10 brands held on to at least half of their highly loyal customers from 2007 to 2008." The loss in brand loyalty may be related to the increase in private label brands by Wal-Mart, Target and regional grocery stores.

What other factors may be steering customers away from specific brands? Is price the only issue?

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